Rotary’s core values represent the guiding principles of the organisation’s culture, including what guides members’ priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organisation’s
leadership.

The Board has endorsed these core values: Service, Fellowship, Diversity, Integrity, Leadership.

All of these core values are reflected in the Object of Rotary and The Four-Way Test, which we use in our daily lives. They inspire us to foster and support the deal of service for developing and maintaining high ethical standards in human relations.